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Not Your Average Frame Wall

eyeglass frame brands in Libertyville, IL

Our eyewear collection is intentionally different. We curate boutique frame lines from independent designers around the world, many handcrafted in Japan, Barcelona, and the United States, chosen for their quality and distinctive style. These aren’t frames you’ll see everywhere, only at 730 North Optometry.

Where Craftsmanship Comes First

Boutique & Artisan Eyewear

These are the frames that truly set us apart. Crafted with detail and handmade in places like Japan and Europe, these collections focus on craftsmanship and design that stands out.

A pair of Etnia Barcelona Chroma eyeglasses with teal frames and white lenses against a red background
Man wearing fhone glasses and a white sweater
A woman with red hair wearing WOOW sunglasses with pink frames
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The 730 North Standard

Our Signature Collection

Our in-house 730 North collection reflects what we believe eyewear should be: stylish, high-quality, and thoughtfully designed for everyday life.

Man wearing Original Penguin sunglasses
A woman wearing a green dress and LillyPulitzer sunglasses
A display of various eyeglasses from La.Eyeworks, arranged in multiple glass cases with a black frame and white background, showcasing different styles and colors.
Where Fashion Meets Function

Fashion-Forward & Statement Frames

For those who want their glasses to say something, these brands bring bold color, unique shapes, and personality-driven design.

glasses they'll want to wear

eyeglass frames for children

Protection meets style with high-quality lenses designed for clarity, comfort, and UV protection, perfect for Libertyville and Lake County’s outdoor lifestyle.

A young boy and girl wearing glasses are smiling and posing for a photo in a room with a display cabinet behind them.

Minimalist & Lightweight Design

Clean, modern, and ultra-comfortable, these frames are perfect for all-day wear.

Performance & Sport Eyewear

Built for movement and durability, these frames are ideal for athletes and outdoor enthusiasts.

stylish Sunglasses

High-quality lenses designed for clarity, comfort, and UV protection, perfect for Libertyville and Lake County’s outdoor lifestyle.

Interior of an eyeglass shop with a display case, chairs, and tables
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Your perfect pair is waiting

Find Frames you Actually Like

Finding the right frames isn’t just about fit; it’s about how they make you feel the moment you put them on. Whether you’re drawn to something bold, understated, or completely one-of-a-kind, our team is here to guide you every step of the way.